#LBO

Weinberg Capital Partners announces the fourth deal of its WCP#3 LBO fund with the entry into the capital of the company Marcel & Fils alongside founder Emmanuel Dufour

12/17/2020

WCP has become a Marcel &f Fils controlling shareholder. This organic products distribution group was founded in 2008 by Emmanuel Dufour.

WCP has become a marcel&fils controlling shareholder. This organic products distribution group was founded in 2008 by Emmanuel Dufour.

Eleven years after the opening of its first store in Venelles, near Aix-en-Provence, the group has established itself in Sud-PACA, then in Hérault and more recently in Auvergne-Rhône-Alpes, with 32 stores today and has become a regional leader.

With the grandfather’s straw hat as its emblem, marcel&fils is a family brand built around a concept with a strong identity combining tradition and modernity to offer a new gourmet organic experience.

marcel & fils offers a complete and diversified range of more than 15,000 references. The food offer is based on local products. Their Health and Beauty department is one of the most developed on the market, with the almost systematic presence of a naturopath to advise clients.

The brand creates a pleasant and inspiring shopping experience, with cutaway stands reminiscent of the market experience. In three of their stores, restaurants extend the experience by offering gourmet organic cuisine.

Evolving in a growing market and driven by an involved shareholder manager who is committed to long term growth, the group, which has achieved a turnover of €74m, aims to continue its development.

At the heart of WCP’s expertise, this acquisition is the fourth in WCP #3 fund.

“We are delighted to be able to support Emmanuel in this new phase of development of marcel&fils. Retail, gourmet organic food, the South East region of France, a passionate and committed manager, these are some of the reasons that made the association marcel&fils – WCP obvious.”
Philippe Klocanas – Partner
“First and foremost, this operation is a true mark of recognition for the progress made by marcel&fils. This testifies to the excellent work of our teams, who are very committed to our customers on a daily basis, and passionate about the challenges of organic farming at the service of epicureans. It is also the result of a successful association with the financial partners who have supported us for several years: Azulis Capital, Amundi Private Equity, and Sofipaca.”
Emmanuel Dufour – Founder of Marcel & Fils

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