Weinberg Capital Partners announces the fourth deal of its WCP#3 LBO fund with the entry into the capital of the company Marcel & Fils alongside founder Emmanuel Dufour
WCP has become a Marcel &f Fils controlling shareholder. This organic products distribution group was founded in 2008 by Emmanuel Dufour.
WCP has become a marcel&fils controlling shareholder. This organic products distribution group was founded in 2008 by Emmanuel Dufour.
Eleven years after the opening of its first store in Venelles, near Aix-en-Provence, the group has established itself in Sud-PACA, then in Hérault and more recently in Auvergne-Rhône-Alpes, with 32 stores today and has become a regional leader.
With the grandfather’s straw hat as its emblem, marcel&fils is a family brand built around a concept with a strong identity combining tradition and modernity to offer a new gourmet organic experience.
marcel & fils offers a complete and diversified range of more than 15,000 references. The food offer is based on local products. Their Health and Beauty department is one of the most developed on the market, with the almost systematic presence of a naturopath to advise clients.
The brand creates a pleasant and inspiring shopping experience, with cutaway stands reminiscent of the market experience. In three of their stores, restaurants extend the experience by offering gourmet organic cuisine.
Evolving in a growing market and driven by an involved shareholder manager who is committed to long term growth, the group, which has achieved a turnover of €74m, aims to continue its development.
At the heart of WCP’s expertise, this acquisition is the fourth in WCP #3 fund.