Founded in 1922, Balitrand is the leading independent retailer of supplies for building finishing works (electrical, HVAC, plumbing, tools, hardware, metal and wooden joinery, tile, etc.) in the Provence-Alpes-Côte d’Azur region. Based in Cannes, Balitrand enjoys a strong reputation in its home region across its customer base of artisans and SMEs, construction companies, professionals (architects, decorators and developers) and local authorities.
Balitrand has several strengths: a unique position as a retailer in a particularly dynamic region (Provence-Alpes-Côte d’Azur), with stores providing the full range of supplies for building finishing works under one roof, high profitability for its sector and strong potential for expansion into areas surrounding those where it has a long-standing presence.
We assisted the company in carrying out two acquisitions, in its efforts to strengthen its management team, with its digitalization and for the launch of its B2B website.
Making a difference
Balitrand’s purchasing managers seek to promote products that contribute to more sustainable use of raw materials, provide energy savings, reduce pollution, address issues relating to water quality and management, and improve quality of life and well-being for building users.