ARTEFACT

At a glance

  1. Sector: data consulting
  2. 2020 gross margin: €70.3m
  3. Date of investment: 2016, 2018 and 2020
  4. Investment method: purchase of a block of participation and participation in a capital increase

About

Founded in 1998, Artefact specializes in data consulting and digital marketing. The customer portfolio is based on major international groups including L'Oréal, Carrefour, Danone and Samsung. The Group has more than 800 employees in 11 countries. In a context of digital transformation of major brands and the increase of e-commerce, Artefact is positioning itself as a major player in the sector thanks to its expertise in Artificial Intelligence.

In July 2021, Weinberg Capital Partners announced its support to Artefact's management team in their desire to back the company with a major private equity fund. The Nobel Fund, the managers and a few other major shareholders have formed a control block which entered exclusive negotiations with a view to selling to Ardian Expansion. Following the acquisition of this control block, Ardian Expansion will launch a simplified public offer for the remaining shares of Artefact.

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