MISE AU GREEN
At a glance
- Sector: distribution
- Turnover: €35m
- Primary transaction
- Date of acquisition: 2013
About
Created in 1986 in Alsace, Mise Au Green is a unique brand that enjoys a strong image, originally built around a flagship product (embroidered shirt with a familiar three-cow logo), strong local roots in the north-eastern region of France and strong values centred around nature and enjoyment. Today, Mise Au Green is a leading company in the "authentic sportswear" men's clothing segment.
Account managed by Philippe Klocanas and Anthony Guillen.