At a glance

  • Sector: distribution
  • Turnover: €35m
  • Primary transaction
  • Date of acquisition: 2013


Created in 1986 in Alsace, Mise Au Green is a unique brand that enjoys a strong image, originally built around a flagship product (embroidered shirt with a familiar three-cow logo), strong local roots in the north-eastern region of France and strong values centred around nature and enjoyment. Today, Mise Au Green is a leading company in the "authentic sportswear" men's clothing segment.


Account managed by Philippe Klocanas and Anthony Guillen.

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