TRANSCRIPTION – REALEASE CAPITAL

LIONEL MESTRE – Partner and Managing Director EIRENE EXPERTISE

Cyril, how long have we known each other? Since 2018, right?

CYRIL MARLAUD – CEO REALEASE CAPITAL

Yes, that’s it.

LIONEL MESTRE – Partner and Managing Director EIRENE EXPERTISE

But Benjamin and I had an eye on you before that. We were struck by your professionalism and the values you stood for on the market.

CYRIL MARLAUD – CEO REALEASE CAPITAL

It’s exactly that: the notion of partnership appealed to us. Switching from minority shareholder to majority shareholder entails a lot of commitment. What we wanted to ascertain at the time was that our values lined up and our business development lined up around REALEASE.

LIONEL MESTRE – Partner and Managing Director EIRENE EXPERTISE

Yes, and we saw it in three areas: business development, managerial transition and the company’s structure. You decided to hire Lionel Le Camus and replicate the two-head structure.

CYRIL MARLAUD – CEO REALEASE CAPITAL

Yes, I think it’s essential for balanced core governance. That later enabled us to develop new services and new business sectors, complete the digitalisation of our business activities, and hire sales executives, train them as best we could, and retain them.

BENJAMIN ROUSSEAU-CALISTI – Senior Director LBO EXPERTISE

You’re right: retention and training have always driven your performance. But our shared aim was to go faster and go a bit further. We had to speed up continuously.

CYRIL MARLAUD – CEO REALEASE CAPITAL

Like all other companies, we all had to deal with the health crisis, which slowed down our development. You always stood by our business with one goal: keep on working whatever it takes. We absolutely had to stay on course.

BENJAMIN ROUSSEAU-CALISTI – Senior Director LBO EXPERTISE

Yes, and digitalisation helped us there. It helped us to keep on doing business and to gain market share.

CYRIL MARLAUD – CEO REALEASE CAPITAL

Yes, gain market share. Today, the full digitalisation value chain is supporting our development day after day.

BENJAMIN ROUSSEAU-CALISTI – Senior Director LBO EXPERTISE

And that period corroborated something we already knew that your culture is based on excellence in performance. That’s your main asset: your brand image. This customer capital is the main key to create value; it was the main key yesterday and will be tomorrow. 

CYRIL MARLAUD – CEO REALEASE CAPITAL

My job, among other things, is to foster this trust among lenders, among customers, among suppliers, and also among investors!

BENJAMIN ROUSSEAU-CALISTI – Senior Director LBO EXPERTISE

Yes, them too! Of course. What helped us there was your full control over your business model.

LIONEL MESTRE – Partner and Managing Director EIRENE EXPERTISE

Yes, and we saw that your business model is disruptive: in a sense, REALEASE supports companies on their ESG journey, as they transition from ownership and consumption to a more sustainable and circular economy.

BENJAMIN ROUSSEAU-CALISTI – Senior Director LBO EXPERTISE

We saw that, in 2021, after the crisis, the investments paid off.

CYRIL MARLAUD – CEO REALEASE CAPITAL

That’s what support is all about, in good times and bad times. And always grounded in truth.