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#WCP Group
Weinberg Capital Partners: proven expertise in the beauty sector
In the first half of the year, Weinberg Capital Partners completed two new deals in the beauty sector: the capital investment in Les Secrets de Loly and the creation of Cosmogen & Asquan Group, formed through Cosmogen’s acquisition of Asquan. These two major transactions are part of a strategy the firm has been pursuing in this sector for several years.
It all began in 2023 with the investment in Juliette has a gun, through the WCP#3 LBO fund, alongside Cathay Capital. Founded in 2006 by Romano Ricci, the perfume brand is pursuing an ambitious trajectory: consolidating its position in key geographic markets (the United States, China, the Middle East) while accelerating its development in Latin America and Southeast Asia. In Europe, a partnership with Léna Situations, an influencer followed by several million subscribers, has significantly boosted its visibility among younger generations.
In 2024, the WCP#4 LBO fund invested in Cosmogen with a clear thesis: accelerate its development through targeted build-up operations. In early May 2026, this strategy came to fruition with the acquisition of Asquan, Cosmogen’s first external growth transaction. The two companies have complementary profiles: Cosmogen, a European benchmark in patented technical applicators for major houses such as L’Oréal, Dior, and Clarins, and Asquan, with a strong presence in the United States among indie brands, and together now form Cosmogen & Asquan Group, a mid-sized company with consolidated revenue of €50 million. This new group responds to a clear market logic: as major international clients consolidate, their strategic suppliers need to be able to operate at the same scale.
This rationale was outlined by Priscille Allais, guest of Laure Closier on the “Parole de patrons” segment of the Good Morning Business program on BFM Business. Watch the interview HERE.
In early March, Weinberg Capital Partners announced, through its co-investment vehicle, its investment in Les Secrets de Loly, alongside Quadrivio and Three Hills Capital Partners. Founded in 2009 by Kelly Massol, the brand has established itself as the leading French reference for textured hair, a segment relevant to nearly two out of three women in France. This new partnership aims to support its international expansion, particularly in Southern Europe and the Middle East.
“Beyond capital, Weinberg Capital Partners brings a genuine ecosystem to its beauty sector portfolio companies: in-depth industry knowledge, a well-established network of players, and a proven ability to support ambitious growth projects, whether international expansion, brand strategy, or build-up operations,” summarizes Paul Cordahi, Senior Director | LBO team, who leads the firm’s beauty vertical.
To find out more, read our press release “Cosmogen acquires Asquan and creates a leader in premium beauty packaging“.
To find out more, read our press release “Les Secrets de Loly enters a new growth cycle with the arrival of new shareholders including Weinberg Capital Partners“.
