{"id":14603,"date":"2023-11-09T09:46:19","date_gmt":"2023-11-09T08:46:19","guid":{"rendered":"https:\/\/www.weinbergcapital.com\/?post_type=stories&#038;p=14603"},"modified":"2023-11-09T09:46:36","modified_gmt":"2023-11-09T08:46:36","slug":"our-partnership-is-characterised-by-the-quality-and-steadfastness-of-our-reciprocal-commitment","status":"publish","type":"stories","link":"https:\/\/www.weinbergcapital.com\/en\/story\/our-partnership-is-characterised-by-the-quality-and-steadfastness-of-our-reciprocal-commitment\/","title":{"rendered":"Our partnership is characterised by the quality and steadfastness of our reciprocal commitment"},"content":{"rendered":"\n<p>Founded in 2008, marcel&amp;fils specialises in distributing organic food and non-food products (cosmetics, naturopathy, etc.). The brand commercialises an assortment of more than 10,000 references and focuses on high-quality products and local and artisanal produce wherever possible. Originally established in the Provence-Alpes-C\u00f4te d\u2019Azur region, marcel&amp;fils now boasts more than 60 shops throughout the South East of France, as well as in Occitania, Nouvelle-Aquitaine, Rh\u00f4ne-Alpes, Bourgogne Franche-Comt\u00e9 and \u00cele-de-France.<\/p>\n\n\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div id=\"block-columnimage-block_92a694894565bdc4b7afc1890047e995\" class=\"block-custom-acf block-columnimage\">\n\n            <div class=\"section section-gmt-3 section-pb-3\">\n              <div class=\"container max-w-1280 mx-auto\">\n\n                <div class=\"story-flex d-flex flex-row flex-wrap justify-start items-center\">\n                  <div class=\"story-flex--item i5\">\n                    <div class=\"story-image text-right\">\n                      <img decoding=\"async\" class=\"max-w-full h-auto\" src=\"https:\/\/www.weinbergcapital.com\/wp-content\/uploads\/2022\/10\/THE-RIGHT_TIME-2.png\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"story-flex--item i6\">\n                                        <div class=\"editor-text font-light\">Our collaboration with marcel&#038;fils began in 2021. Attracted by its \u2018gourmet organic\u2019 mindset, local identity and strong intrinsic ESG positioning, we assist the company with its internal structuring strategy, development, external and organic growth. Our common goal with marcel&#038;fils and its founder, Emmanuel Dufour, is to reach one hundred shops by 2026.  <\/div>\n                  <\/div>\n                <\/div>\n                <!-- story -->\n\n              <\/div>\n            <\/div>\n            <!-- section -->\n\n\n        <\/div>\n        <!-- block -->\n\n        <div class=\"section\">\n            <div class=\"container max-w-880 mx-auto\">\n                <div class=\"editor-text font-light\">\n        \n\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <a href=\"javascript:void(0);\" name=\"anc_block-video-block_1ac15c10707af4b32d98e07a5f90c01f\" ><\/a>\n        <div id=\"block-video-block_1ac15c10707af4b32d98e07a5f90c01f\" class=\"section-gmt-2 block-custom-acf block-video\">\n\n\n\n\n            <div class=\"section section-pt-3 section-pb-3 bg-gray hidden-print\">\n  <div class=\"container max-w-880 mx-auto\">\n            \n\n\n\n                    <p><\/p>\n                      <div class=\"media ratio-16by9 p-rel js-media\">\n                        <div class=\"media-header f-clear\">\n                          <div class=\"media-share f-right hidden-sm hidden-md hidden-lg\">\n                            \n            <div class=\"share i2 p-rel js-rollover\">\n                <button class=\"share-button button bold-purple outline no-padding no-background no-border no-text\" type=\"button\">\n                    <svg width=\"21\" height=\"21\">\n                        <use xlink:href=\"https:\/\/www.weinbergcapital.com\/wp-content\/themes\/wcp\/assets\/img\/sprites.svg#share\"><\/use>\n                    <\/svg>\n                <\/button>\n                <div class=\"share-list p-abs\">\n                    <ul>\n                        <li>\n                          <a class=\"p-rel d-block\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?s=100&#038;p[url]=https:\/\/www.weinbergcapital.com\/en\/story\/our-partnership-is-characterised-by-the-quality-and-steadfastness-of-our-reciprocal-commitment\/#anc_block-video-block_1ac15c10707af4b32d98e07a5f90c01f&#038;p[title]=In pictures-\" target=\"_blank\">\n                            <span class=\"p-abs d-flex justify-center items-center\">\n                              <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.weinbergcapital.com\/wp-content\/themes\/wcp\/assets\/img\/icon\/facebook.svg\" alt=\"\" width=\"16\" height=\"32\">\n                            <\/span>\n                            <em>Share on Facebook<\/em>\n                          <\/a>\n                        <\/li>\n                        <li>\n                          <a class=\"p-rel d-block\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.weinbergcapital.com\/en\/story\/our-partnership-is-characterised-by-the-quality-and-steadfastness-of-our-reciprocal-commitment\/#anc_block-video-block_1ac15c10707af4b32d98e07a5f90c01f&#038;title=In pictures-\" target=\"_blank\">\n                            <span class=\"p-abs d-flex justify-center items-center\">\n                              <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.weinbergcapital.com\/wp-content\/themes\/wcp\/assets\/img\/icon\/linkedin.svg\" alt=\"\" width=\"32\" height=\"32\">\n                            <\/span>\n                            <em>Share on Linkedin<\/em>\n                          <\/a>\n                        <\/li>\n                        <li>\n                          <a class=\"p-rel d-block\" href=\"https:\/\/twitter.com\/intent\/tweet\/?text=In pictures-&#038;url=https:\/\/www.weinbergcapital.com\/en\/story\/our-partnership-is-characterised-by-the-quality-and-steadfastness-of-our-reciprocal-commitment\/#anc_block-video-block_1ac15c10707af4b32d98e07a5f90c01f\" target=\"_blank\">\n                            <span class=\"p-abs d-flex justify-center items-center\">\n                              <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.weinbergcapital.com\/wp-content\/themes\/wcp\/assets\/img\/icon\/twitter.svg\" alt=\"\" width=\"40\" height=\"32\">\n                            <\/span>\n                            <em>Share on Twitter<\/em>\n                          <\/a>\n                        <\/li>\n                        <li>\n                          <a class=\"p-rel d-block\" href=\"mailto:?subject=In pictures-&#038;body=https:\/\/www.weinbergcapital.com\/en\/story\/our-partnership-is-characterised-by-the-quality-and-steadfastness-of-our-reciprocal-commitment\/#anc_block-video-block_1ac15c10707af4b32d98e07a5f90c01f\" target=\"_self\" >\n                            <span class=\"p-abs d-flex justify-center items-center\">\n                                <svg width=\"20\" height=\"20\">\n                                    <use xlink:href=\"https:\/\/www.weinbergcapital.com\/wp-content\/themes\/wcp\/assets\/img\/sprites.svg#email\"><\/use>\n                                <\/svg>\n                            <\/span>\n                            <em>Share by email<\/em>\n                          <\/a>\n                        <\/li>\n                        <li>\n                          <a class=\"p-rel d-block\" href=\"javascript:void(0);\" onclick=\"javascript:navigator.clipboard.writeText('https:\/\/www.weinbergcapital.com\/en\/story\/our-partnership-is-characterised-by-the-quality-and-steadfastness-of-our-reciprocal-commitment\/#anc_block-video-block_1ac15c10707af4b32d98e07a5f90c01f');return false;\">\n                            <span class=\"p-abs d-flex justify-center items-center\">\n                                <svg width=\"20\" height=\"20\">\n                                    <use xlink:href=\"https:\/\/www.weinbergcapital.com\/wp-content\/themes\/wcp\/assets\/img\/sprites.svg#link\"><\/use>\n                                <\/svg>\n                            <\/span>\n                            <em>Copy the link<\/em>\n                          <\/a>\n                        <\/li>\n                    <\/ul>\n                <\/div>\n            <\/div>\n                                  <\/div>\n                          <div class=\"media-author font-bold\">In pictures<\/div>\n                          <div class=\"media-summary\"><\/div>\n                        <\/div>\n                        <div class=\"media-body p-rel of-hidden\">\n                          <div class=\"media-poster p-abs bg-gray\">\n                            <img decoding=\"async\" class=\"w-full h-full obj-cover obj-center\" src=\"https:\/\/www.weinbergcapital.com\/wp-content\/uploads\/2023\/11\/miniature-YouTube-EN.png\">\n                          <\/div>\n                          <button class=\"media-button p-abs w-full h-full no-padding no-text no-border c-white\" type=\"button\">\n                            <svg width=\"72\" height=\"72\">\n                                <use xlink:href=\"https:\/\/www.weinbergcapital.com\/wp-content\/themes\/wcp\/assets\/img\/sprites.svg#play\"><\/use>\n                            <\/svg>\n                          <\/button>\n                          <div class=\"media-embed p-abs bg-black\">\n                            <iframe class=\"media-iframe p-abs w-full h-full no-background no-border\" data-src=\"https:\/\/www.youtube.com\/embed\/PGw5gOdJBU0?si=lICI7axaZzUBtFD1\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n                          <\/div>\n                        <\/div>\n                        <div class=\"media-footer f-clear bg-white c-bold-purple hidden-xs\">\n                          <div class=\"media-share f-right hidden-xs\">\n                            \n            <div class=\"share i2 p-rel js-rollover\">\n                <button class=\"share-button button bold-purple outline no-padding no-background no-border no-text\" type=\"button\">\n                    <svg width=\"21\" height=\"21\">\n                        <use xlink:href=\"https:\/\/www.weinbergcapital.com\/wp-content\/themes\/wcp\/assets\/img\/sprites.svg#share\"><\/use>\n                    <\/svg>\n                <\/button>\n                <div class=\"share-list p-abs\">\n                    <ul>\n                        <li>\n                          <a class=\"p-rel d-block\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?s=100&#038;p[url]=https:\/\/www.weinbergcapital.com\/en\/story\/our-partnership-is-characterised-by-the-quality-and-steadfastness-of-our-reciprocal-commitment\/#anc_block-video-block_1ac15c10707af4b32d98e07a5f90c01f&#038;p[title]=In pictures-\" target=\"_blank\">\n                            <span class=\"p-abs d-flex justify-center items-center\">\n                              <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.weinbergcapital.com\/wp-content\/themes\/wcp\/assets\/img\/icon\/facebook.svg\" alt=\"\" width=\"16\" height=\"32\">\n                            <\/span>\n                            <em>Share on Facebook<\/em>\n                          <\/a>\n                        <\/li>\n                        <li>\n                          <a class=\"p-rel d-block\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.weinbergcapital.com\/en\/story\/our-partnership-is-characterised-by-the-quality-and-steadfastness-of-our-reciprocal-commitment\/#anc_block-video-block_1ac15c10707af4b32d98e07a5f90c01f&#038;title=In pictures-\" target=\"_blank\">\n                            <span class=\"p-abs d-flex justify-center items-center\">\n                              <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.weinbergcapital.com\/wp-content\/themes\/wcp\/assets\/img\/icon\/linkedin.svg\" alt=\"\" width=\"32\" height=\"32\">\n                            <\/span>\n                            <em>Share on Linkedin<\/em>\n                          <\/a>\n                        <\/li>\n                        <li>\n                          <a class=\"p-rel d-block\" href=\"https:\/\/twitter.com\/intent\/tweet\/?text=In pictures-&#038;url=https:\/\/www.weinbergcapital.com\/en\/story\/our-partnership-is-characterised-by-the-quality-and-steadfastness-of-our-reciprocal-commitment\/#anc_block-video-block_1ac15c10707af4b32d98e07a5f90c01f\" target=\"_blank\">\n                            <span class=\"p-abs d-flex justify-center items-center\">\n                              <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.weinbergcapital.com\/wp-content\/themes\/wcp\/assets\/img\/icon\/twitter.svg\" alt=\"\" width=\"40\" height=\"32\">\n                            <\/span>\n                            <em>Share on Twitter<\/em>\n                          <\/a>\n                        <\/li>\n                        <li>\n                          <a class=\"p-rel d-block\" href=\"mailto:?subject=In pictures-&#038;body=https:\/\/www.weinbergcapital.com\/en\/story\/our-partnership-is-characterised-by-the-quality-and-steadfastness-of-our-reciprocal-commitment\/#anc_block-video-block_1ac15c10707af4b32d98e07a5f90c01f\" target=\"_self\" >\n                            <span class=\"p-abs d-flex justify-center items-center\">\n                                <svg width=\"20\" height=\"20\">\n                                    <use xlink:href=\"https:\/\/www.weinbergcapital.com\/wp-content\/themes\/wcp\/assets\/img\/sprites.svg#email\"><\/use>\n                                <\/svg>\n                            <\/span>\n                            <em>Share by email<\/em>\n                          <\/a>\n                        <\/li>\n                        <li>\n                          <a class=\"p-rel d-block\" href=\"javascript:void(0);\" onclick=\"javascript:navigator.clipboard.writeText('https:\/\/www.weinbergcapital.com\/en\/story\/our-partnership-is-characterised-by-the-quality-and-steadfastness-of-our-reciprocal-commitment\/#anc_block-video-block_1ac15c10707af4b32d98e07a5f90c01f');return false;\">\n                            <span class=\"p-abs d-flex justify-center items-center\">\n                                <svg width=\"20\" height=\"20\">\n                                    <use xlink:href=\"https:\/\/www.weinbergcapital.com\/wp-content\/themes\/wcp\/assets\/img\/sprites.svg#link\"><\/use>\n                                <\/svg>\n                            <\/span>\n                            <em>Copy the link<\/em>\n                          <\/a>\n                        <\/li>\n                    <\/ul>\n                <\/div>\n            <\/div>\n                                  <\/div>\n                          <div class=\"media-meta font-light\"><\/div>\n                        <\/div>\n                                                <div class=\"media-toolbar d-flex justify-end items-start\">\n                          <a class=\"button medium edge-2 icon-right white bg-black outline d-flex justify-between items-center w-full max-w-360 font-medium text-uppercase\" href=\"https:\/\/www.weinbergcapital.com\/en\/transcription-marcelfils\/\" target=\"_self\">\n                            <span>Transcription<\/span>\n                            <svg width=\"11\" height=\"19\">\n                                <use xlink:href=\"https:\/\/www.weinbergcapital.com\/wp-content\/themes\/wcp\/assets\/img\/sprites.svg#right\"><\/use>\n                            <\/svg>\n                          <\/a>\n                        <\/div>\n                                              <\/div>\n                      <!-- media -->\n\n\n\n\n              <\/div>\n<\/div>\n<!-- section -->\n            \n\n\n        <\/div>\n        <!-- block -->\n\n        <div class=\"section\">\n            <div class=\"container max-w-880 mx-auto\">\n                <div class=\"editor-text font-light\">\n        \n\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div id=\"block-keynumber-block_2429dec9c238eed49651a7a49005b4d2\" class=\"block-custom-acf block-keynumber\">\n\n\n            <section class=\"section-gmt-0 figure p-rel bg-light-blue c-white hidden-print\">\n              <div class=\"container max-w-1280 mx-auto\">\n                <h2 class=\"figure-title p-abs font-regular text-right text-uppercase\">\n                  <span class=\"d-inline-block\">Key<\/span>\n                  <span class=\"figure-line d-inline-block\">&nbsp;<\/span>\n                  <span class=\"d-block\">figures<\/span>\n                <\/h2>\n                <div class=\"figure-container p-rel\">\n                  <div class=\"figure-slider slickx-slider i1 dot-abs dot-center dot-white hidden-sm hidden-md hidden-lg\">\n                                                    <div class=\"slickx-slide\">\n                              <div class=\"figure-item i1 figure-mask h-full\">\n                                <div class=\"figure-item--number font-light text-wordbreak c-brown\">\u20ac120m<\/div>\n                                <div class=\"figure-item--caption font-light text-wordbreak c-brown\">turnover in 2022 <\/div>\n                                <div class=\"figure-item--summary font-light hidden-xs\"><\/div>\n                              <\/div>\n                            <\/div>\n                                                        <div class=\"slickx-slide\">\n                              <div class=\"figure-item i1  h-full\">\n                                <div class=\"figure-item--number font-light text-wordbreak c-brown\">+60<\/div>\n                                <div class=\"figure-item--caption font-light text-wordbreak c-brown\">shops<\/div>\n                                <div class=\"figure-item--summary font-light hidden-xs\"><\/div>\n                              <\/div>\n                            <\/div>\n                                                        <div class=\"slickx-slide\">\n                              <div class=\"figure-item i1 figure-mask h-full\">\n                                <div class=\"figure-item--number font-light text-wordbreak c-brown\">500<\/div>\n                                <div class=\"figure-item--caption font-light text-wordbreak c-brown\">employees<\/div>\n                                <div class=\"figure-item--summary font-light hidden-xs\"><\/div>\n                              <\/div>\n                            <\/div>\n                                              <\/div>\n                  <div class=\"figure-flex d-flex justify-center items-stretch hidden-xs\">\n                                                    <div class=\"figure-flex--item flex-equal\">\n                              <div class=\"figure-item i1 figure-mask h-full\">\n                                <div class=\"figure-item--number font-light text-wordbreak c-brown\">\u20ac120m<\/div>\n                                <div class=\"figure-item--caption font-light text-wordbreak c-brown\">turnover in 2022 <\/div>\n                                <div class=\"figure-item--summary font-light hidden-xs\"><\/div>\n                              <\/div>\n                            <\/div>\n                                                        <div class=\"figure-flex--item flex-equal\">\n                              <div class=\"figure-item i1  h-full\">\n                                <div class=\"figure-item--number font-light text-wordbreak c-brown\">+60<\/div>\n                                <div class=\"figure-item--caption font-light text-wordbreak c-brown\">shops<\/div>\n                                <div class=\"figure-item--summary font-light hidden-xs\"><\/div>\n                              <\/div>\n                            <\/div>\n                                                        <div class=\"figure-flex--item flex-equal\">\n                              <div class=\"figure-item i1 figure-mask h-full\">\n                                <div class=\"figure-item--number font-light text-wordbreak c-brown\">500<\/div>\n                                <div class=\"figure-item--caption font-light text-wordbreak c-brown\">employees<\/div>\n                                <div class=\"figure-item--summary font-light hidden-xs\"><\/div>\n                              <\/div>\n                            <\/div>\n                                              <\/div>\n                <\/div>\n              <\/div>\n            <\/section>\n            <!-- figure -->\n\n\n\n        <\/div>\n        <!-- block -->\n\n        <div class=\"section\">\n            <div class=\"container max-w-880 mx-auto\">\n                <div class=\"editor-text font-light\">\n\n\n        \n\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div id=\"block-verbatim-block_4da0d1e569a3a3c951451ba48e209388\" class=\"block-custom-acf block-verbatim\">\n\n            \n\n                <div class=\"section section-gmt-2 section-pt-3 section-pb-3  bg-brown c-white\">\n                  <div class=\"container max-w-880 mx-auto\">\n\n                    \n\n                        <div class=\"quote-content font-light\">&ldquo;Your perception, analysis and the feedback you gave us, taught us a substantial amount. Our relationship began to expand from that point on, with regular discussions and excellent dialogue.&rdquo;<\/div>\n\n                                                <div class=\"quote-source font-light\"><strong class=\"font-bold\">Emmanuel Dufour<\/strong>\n                             &#8211; Founding Chairman of marcel&#038;fils                                                     <\/div>\n                        \n                                        <!-- quote -->\n\n                  <\/div>\n                <\/div>\n                <!-- section -->\n\n        <\/div>\n        <!-- block -->\n\n        <div class=\"section\">\n            <div class=\"container max-w-880 mx-auto\">\n                <div class=\"editor-text font-light\">\n        \n\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div id=\"block-interview-block_4fa028a2cf9e609aca0e799f80b9a46a\" class=\"block-custom-acf block-interview section-gmt-2\">\n\n\n                        <div class=\"section section-pt-3 section-pb-1 bg-gray\">\n\n              <div class=\"banner\">\n                <div class=\"container p-rel max-w-1280 mx-auto\">\n                  <div class=\"banner-list p-rel\">\n                    <div class=\"banner-item p-abs bg-blue\">\n                                                  <div class=\"banner-image i1 p-abs\">\n                            <img decoding=\"async\" class=\"w-full h-full obj-cover obj-center\" src=\"https:\/\/www.weinbergcapital.com\/wp-content\/uploads\/2023\/10\/PORTRAIT-EMMANUEL-DUFOUR.png\">\n                          <\/div>\n                                                                          <div class=\"banner-image i2 p-abs\">\n                            <img decoding=\"async\" class=\"w-full h-full obj-cover obj-center\" src=\"https:\/\/www.weinbergcapital.com\/wp-content\/uploads\/2023\/10\/PORTRAIT-ANTHONY-GUILLEN.png\">\n                          <\/div>\n                                            <\/div>\n                  <\/div>\n                  <div class=\"banner-slogan i1 p-abs text-right text-uppercase c-white hidden\">The Right<br>Time<\/div>\n                  <div class=\"banner-line p-abs bg-white\"><\/div>\n                  <div class=\"banner-slogan i2 p-abs text-left text-uppercase c-white\">\n                    <p>The Right<br>Team<\/p>\n                    <div class=\"banner-note font-light\"> <\/div>\n                  <\/div>\n                <\/div>\n              <\/div>\n              <!-- banner -->\n\n            <\/div>\n            <!-- section -->\n            \n                        <section class=\"section section-pt-1 section-pb-3 bg-gray\">\n              <div class=\"container max-w-880 mx-auto\">\n                <header class=\"section-header text-center\">\n                  <h2 class=\"section-title styled d-inline-block font-regular text-right text-uppercase\">\n                    <span class=\"d-inline-block\">Crossed<\/span>\n                    <span class=\"section-line d-inline-block\">&nbsp;<\/span>\n                    <span class=\"d-block\">viewpoints<\/span>\n                  <\/h2>\n                <\/header>\n                <div class=\"section-body section-mt-3\">\n                                    <div class=\"story-flex d-flex justify-between items-start\">\n                                                    <div class=\"story-flex--item i3 text-right\">\n                              <div class=\"story-author\">\n                                <div class=\"story-author--name font-bold text-uppercase\">Emmanuel Dufour<\/div>\n                                <div class=\"story-author--meta font-light\">Founding Chairman of marcel&#038;fils <\/div>\n                              <\/div>\n                            <\/div>\n                                                        <div class=\"story-flex--item i4 text-left\">\n                              <div class=\"story-author\">\n                                <div class=\"story-author--name font-bold text-uppercase\">Anthony Guillen<\/div>\n                                <div class=\"story-author--meta font-light\">Director \u2013 LBO, Weinberg Capital Partners<\/div>\n                              <\/div>\n                            <\/div>\n                                              <\/div>\n                                                      <div class=\"story-list\">\n                    <div class=\"story-item editor-text\"><div class=\"story-item\">\n<p><strong>Anthony Guillen <\/strong>The story began for us in 2019, when, alongside Philippe Klocanas and Camille Duxin, we began exploring your positioning and analysing your offer, noticing what set you apart with regards other brands \u2013 what made you stand out. The sale process had not yet begun but we already knew that we wanted to work with you.<\/p>\n<p><strong>Emmanuel Dufour <\/strong>Your perception, analysis and the feedback you gave us, taught us a substantial amount. Our relationship began to expand from that point on, with regular discussions and excellent dialogue. It was this preparatory work, your knowledge of the sector, your expertise and your project of course, which made the difference during the acquisition.<\/p>\n<p><strong>A.G. <\/strong>Your epicurean and connoisseur, \u2018organic gourmet\u2019 mindset immediately enticed us.<\/p>\n<p><strong>E.D. <\/strong>I had always wanted to combine organic produce and pleasure, eating well and well-being. It\u2019s top of my agenda and the reason I\u2019ve been an entrepreneur since 2008, the year marcel&amp;fils\u00a0was created \u2013 promoting organic produce and offering appeal. Combining pulling power and legitimacy. May I recall that, compared with the numerous labels out there which deceive consumers, organic is the only regulatory label that really provides a framework for food products. We add a local dimension to this, with local produce representing around 25% of our turnover.<\/p>\n<p><strong>A.G. <\/strong>This is the mission of the \u2018freshly harvested\u2019 team, which works with organic producers close to points of sale to offer your customers local and seasonal produce. Also noteworthy is the expansion of homemade deli meals, something that perfectly illustrates the \u2018gourmet organic\u2019 concept. Not to mention, in another vein, the launch of <em>Le Choix du Naturo<\/em> website, dedicated to naturopathy.<\/p>\n<p><strong>E.D. <\/strong>Yes, reinventing ourselves is part of our DNA and at our very core. We don\u2019t want to rest on our laurels and we always strive to anticipate the needs of our customers and future customers.<\/p>\n<p><strong>A.G. <\/strong>At a time when several brands have closed points of sale, we have seized opportunities for external growth, as part of our development strategy.<\/p>\n<p><strong>E.D. <\/strong>Yes, for the last two years it has been more logical to buy existing shops. From the time we started working together in 2021, of our thirty new shops, 25 were acquisitions, including 16 in a single transaction! As I often say, why add a fourth shop in an area when there are already three?\u00a0We aim to make reasonable and coherent choices.<\/p>\n<p><strong>A.G. <\/strong>With more than 60 shops today, we\u2019re still on course to reach around one hundred points of sale by 2026.<\/p>\n<p><strong>E.D. <\/strong>That\u2019s right! I\u2019m still convinced of organic produce\u2019s appeal. As I was saying, we work tirelessly to enhance what already exists. We\u2019re also aware of our customers\u2019 spending power and we make an effort with regard to our prices. We know people are counting on us and we try to demonstrate that we can be just as, or even more attractive than our mass distribution colleagues. We\u2019re also capable of being competitive when it comes to everyday consumer products and we have slashed the prices of 100 basic products since September \u2013 something that was praised by our customers.<\/p>\n<p><strong>A.G. <\/strong>Indeed, instead of media rhetoric, you offer tangible answers to your customers at a time when consumption in general is in difficulty.<\/p>\n<p><strong>E.D. <\/strong>We take this subject very seriously. We remain focused on current issues, as well as future challenges, in order to keep strengthening marcel&amp;fils.<\/p>\n<p><strong>A.G. <\/strong>It\u2019s an ambition we share.<\/p>\n<p><strong>E.D. <\/strong>For the last two years, our partnership has been characterised by a high-quality and steadfast reciprocal commitment. We\u2019re working with you in a long-term perspective.<\/p>\n<p><strong>A.G. <\/strong>That\u2019s what we seek from all our investments \u2013 being a shareholder and partner in the context of a transparent, stable and enduring relationship.<\/p>\n<\/div>\n<\/div>\n                  <\/div>\n                                    <!-- story -->\n\n                <\/div>\n              <\/div>\n            <\/section>\n            <!-- section -->\n            \n        <\/div>\n        <!-- block -->\n\n        <div class=\"section\">\n            <div class=\"container max-w-880 mx-auto\">\n                <div class=\"editor-text font-light\">\n        ","protected":false},"excerpt":{"rendered":"<p>Founded in 2008, marcel&amp;fils specialises in distributing organic food and non-food products (cosmetics, naturopathy, etc.). The brand commercialises an assortment of more than 10,000 references and focuses on high-quality products and local and artisanal produce wherever possible. Originally established in the Provence-Alpes-C\u00f4te d\u2019Azur region, marcel&amp;fils now boasts more than 60 shops throughout the South East [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-14603","stories","type-stories","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/stories\/14603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/stories"}],"about":[{"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/types\/stories"}],"author":[{"embeddable":true,"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/comments?post=14603"}],"version-history":[{"count":18,"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/stories\/14603\/revisions"}],"predecessor-version":[{"id":14696,"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/stories\/14603\/revisions\/14696"}],"wp:attachment":[{"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/media?parent=14603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}