{"id":10736,"date":"2023-03-03T10:59:32","date_gmt":"2023-03-03T09:59:32","guid":{"rendered":"https:\/\/www.weinbergcapital.com\/?post_type=stories&p=10736"},"modified":"2023-07-06T15:02:48","modified_gmt":"2023-07-06T13:02:48","slug":"within-our-entrepreneurial-ecosystems-a-success-story-starts-with-intuition-and-a-meeting-of-minds","status":"publish","type":"stories","link":"https:\/\/www.weinbergcapital.com\/en\/story\/within-our-entrepreneurial-ecosystems-a-success-story-starts-with-intuition-and-a-meeting-of-minds\/","title":{"rendered":"Within our entrepreneurial ecosystems, a success story starts with intuition and a meeting of minds"},"content":{"rendered":"\n

Founded in 2014, Artefact is a data-driven services company, specializing in data consulting, data marketing and digital marketing. It was in 2017 that Artefact joined the Weinberg Capital Partners portfolio as a result of its merger with NetBooster, a digital marketing company in which Weinberg Capital Partners had invested a year earlier. The combined entity kept the name Artefact and, after a few turbulent months, began recording exceptional growth. In July 2021, Nobel thus teamed up with Artefact\u2019s management to arrange the sale of a controlling stake in the company to Ardian Expansion by way of an auction process. After completing this transaction, Ardian Expansion went on to acquire full control by filing a simplified cash tender offer, followed by the delisting of Artefact. Today, the company enjoys an international presence with the aim of becoming a world leader in helping its business clients leverage the power of data and artificial intelligence, integrating them into their marketing strategies.<\/p>\n\n\n <\/div>\n <\/div>\n <\/div>\n\n

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Some months after its investment in NetBooster, the Nobel team at Weinberg Capital Partners appointed Fran\u00e7ois de La Villardi\u00e8re to head the company. Fran\u00e7ois quickly realized that NetBooster\u2019s offerings needed to be more focused around data. It was then that he met with the founders of Artefact, a promising new start-up at the time. This meeting would lead to an entrepreneurial adventure crowned with success.<\/div>\n <\/div>\n <\/div>\n \n\n <\/div>\n <\/div>\n \n\n\n <\/div>\n \n\n
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