{"id":11225,"date":"2023-03-02T16:41:26","date_gmt":"2023-03-02T15:41:26","guid":{"rendered":"https:\/\/www.weinbergcapital.com\/?page_id=11225"},"modified":"2023-09-04T16:32:07","modified_gmt":"2023-09-04T14:32:07","slug":"shared-stories-nobel-expertise-artefact","status":"publish","type":"page","link":"https:\/\/www.weinbergcapital.com\/en\/shared-stories-nobel-expertise-artefact\/","title":{"rendered":"TRANSCRIPTION \u2013 ARTEFACT"},"content":{"rendered":"\n

Philippe de Verdalle, <\/strong>Partner and Managing Director – Nobel expertise<\/p>\n\n\n\n

It\u2019s all about trust. We are shareholders in NetBooster which is in digital, and obviously I immediately thought of you as the right choice to head up the company.<\/p>\n\n\n\n

Fran\u00e7ois de La Villardi\u00e8re<\/strong>, Chairman of Artefact from 2018 to 2021<\/p>\n\n\n\n

Yes, we\u2019re all hoping for sharp growth. And I\u2019m sure you thought of me because we\u2019ve known each other for 30 or 40 years and because I\u2019m an entrepreneur. I created an interactive business, which is listed in the same sector and so we discovered NetBooster together, a very international company, very focused on digital marketing. But we straight away identified a data issue. We said, hang on, there\u2019s a set of expertise that\u2019s missing, so we looked for a solution. We said it was crucial to find a partner, and here we met up, I met up with Guillaume, over lunch.<\/p>\n\n\n\n

Guillaume de Roquemaurel<\/strong>, Co-founder and Co-CEO of Artefact<\/p>\n\n\n\n

Yes, through a mutual friend, and we started putting this deal together this deal that is almost unnatural, where the little fish eats the big one, the start-up and the listed company, two businesses that are really quite different.<\/p>\n\n\n\n

Fran\u00e7ois de La Villardi\u00e8re<\/strong><\/strong><\/p>\n\n\n\n

In fact, we had two arguments to win him over we said: so, you\u2019re going to become very international by organising a merger with NetBooster. And then we\u2019ll give you the keys to the group, and you\u2019ll be operational to guarantee growth.<\/p>\n\n\n\n

Philippe de Verdalle<\/strong><\/strong><\/p>\n\n\n\n

And it\u2019s true, we trusted you even though you\u2019re young, just 32.<\/p>\n\n\n\n

Guillaume de Roquemaurel<\/strong><\/strong><\/p>\n\n\n\n

Yes, we were still very young, I was 33 at the time.<\/p>\n\n\n\n

Philippe de Verdalle<\/strong><\/strong><\/strong><\/p>\n\n\n\n

For a core shareholder like us, it\u2019s a strong proof of trust because you were young, you\u2019d led Artefact, around 70 people, a start-up. And here we\u2019re giving you the keys to something much bigger, a listed company.<\/p>\n\n\n\n

Guillaume de Roquemaurel<\/strong><\/strong><\/strong><\/p>\n\n\n\n

It was definitely quite risky. And we find ourselves in an international group that is very different. And it was kind of crazy for us too, because at the start things were quite chaotic. We had to juggle these two gymnastics: on the one hand, restructure and resize NetBooster, and on the other, support growth of the data activity, which has exploded in the four years we spent together between 2017 and 2021.<\/p>\n\n\n\n

Philippe de Verdalle<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

So we launched the process with the AMF (financial market authority) to realign management interests with our interests as core shareholder to organise the best possible exit.<\/p>\n\n\n\n

Guillaume de Roquemaurel<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

Yes, you worked really hard to obtain that from the AMF, which was not at all convinced initially. And we embarked on this third phase with a financial partner, which enabled us to continue developing this splendid French jewel. And, most important, it\u2019s also something that seems unnatural. Almost the opposite of what you would read in a strategy book. The small fish, the big one, the stock market, the start-up, two rather different businesses. And so it proves that if the trust is there, sometimes complicated intuitions can become great success stories. <\/p>\n\n\n\n

Fran\u00e7ois de La Villardi\u00e8re<\/strong><\/strong><\/strong><\/p>\n\n\n\n

Trust and talent too of course, we can say that.<\/p>\n\n\n\n

Guillaume de Roquemaurel<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

And the goodwill of the shareholders.<\/p>\n\n\n\n

Fran\u00e7ois de La Villardi\u00e8re<\/strong><\/strong><\/strong><\/p>\n\n\n\n

Exactly! <\/p>\n","protected":false},"excerpt":{"rendered":"

Philippe de Verdalle, Partner and Managing Director – Nobel expertise It\u2019s all about trust. We are shareholders in NetBooster which is in digital, and obviously I immediately thought of you as the right choice to head up the company. Fran\u00e7ois de La Villardi\u00e8re, Chairman of Artefact from 2018 to 2021 Yes, we\u2019re all hoping for […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-contenu-retranscription.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-11225","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/pages\/11225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/comments?post=11225"}],"version-history":[{"count":9,"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/pages\/11225\/revisions"}],"predecessor-version":[{"id":13649,"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/pages\/11225\/revisions\/13649"}],"wp:attachment":[{"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/media?parent=11225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}