{"id":24580,"date":"2026-07-06T18:07:15","date_gmt":"2026-07-06T16:07:15","guid":{"rendered":"https:\/\/www.weinbergcapital.com\/?post_type=news&#038;p=24580"},"modified":"2026-07-09T11:57:58","modified_gmt":"2026-07-09T09:57:58","slug":"weinberg-capital-partners-proven-expertise-in-the-beauty-sector","status":"publish","type":"news","link":"https:\/\/www.weinbergcapital.com\/en\/all-news\/weinberg-capital-partners-proven-expertise-in-the-beauty-sector\/","title":{"rendered":"Weinberg Capital Partners: proven expertise in the beauty sector"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>In the first half of the year, Weinberg Capital Partners completed two new deals in the beauty sector: the capital investment in Les Secrets de Loly and the creation of Cosmogen &amp; Asquan Group, formed through Cosmogen&#8217;s acquisition of Asquan. These two major transactions are part of a strategy the firm has been pursuing in this sector for several years.<\/strong><\/p>\n\n\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <a href=\"javascript:void(0);\" name=\"anc_block-video-block_e0298dc2325e5fe69cbb5b664a60fad4\" ><\/a>\n        <div id=\"block-video-block_e0298dc2325e5fe69cbb5b664a60fad4\" class=\"section-gmt-2 block-custom-acf block-video\">\n\n\n\n\n            <div class=\"section section-pt-3 section-pb-3 bg-gray hidden-print\">\n  <div class=\"container max-w-880 mx-auto\">\n            \n\n\n\n                    <p><\/p>\n                      <div class=\"media ratio-16by9 p-rel js-media\">\n                        <div class=\"media-header f-clear\">\n                          <div class=\"media-share f-right hidden-sm hidden-md hidden-lg\">\n                            \n            <div class=\"share i2 p-rel js-rollover\">\n                <button class=\"share-button button 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in the beauty sector<\/div>\n                          <div class=\"media-summary\"><\/div>\n                        <\/div>\n                        <div class=\"media-body p-rel of-hidden\">\n                          <div class=\"media-poster p-abs bg-gray\">\n                            <img decoding=\"async\" class=\"w-full h-full obj-cover obj-center\" src=\"https:\/\/www.weinbergcapital.com\/wp-content\/uploads\/2026\/07\/Care-TintnReuse-Insta-3.jpg\">\n                          <\/div>\n                          <button class=\"media-button p-abs w-full h-full no-padding no-text no-border c-white\" type=\"button\">\n                            <svg width=\"72\" height=\"72\">\n                                <use xlink:href=\"https:\/\/www.weinbergcapital.com\/wp-content\/themes\/wcp\/assets\/img\/sprites.svg#play\"><\/use>\n                            <\/svg>\n                          <\/button>\n                          <div class=\"media-embed p-abs bg-black\">\n           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sector-&#038;body=https:\/\/www.weinbergcapital.com\/en\/all-news\/weinberg-capital-partners-proven-expertise-in-the-beauty-sector\/#anc_block-video-block_e0298dc2325e5fe69cbb5b664a60fad4\" target=\"_self\" >\n                            <span class=\"p-abs d-flex justify-center items-center\">\n                                <svg width=\"20\" height=\"20\">\n                                    <use xlink:href=\"https:\/\/www.weinbergcapital.com\/wp-content\/themes\/wcp\/assets\/img\/sprites.svg#email\"><\/use>\n                                <\/svg>\n                            <\/span>\n                            <em>Share by email<\/em>\n                          <\/a>\n                        <\/li>\n                        <li>\n                          <a class=\"p-rel d-block\" href=\"javascript:void(0);\" onclick=\"javascript:navigator.clipboard.writeText('https:\/\/www.weinbergcapital.com\/en\/all-news\/weinberg-capital-partners-proven-expertise-in-the-beauty-sector\/#anc_block-video-block_e0298dc2325e5fe69cbb5b664a60fad4');return false;\">\n                            <span class=\"p-abs d-flex justify-center items-center\">\n                                <svg width=\"20\" height=\"20\">\n                                    <use xlink:href=\"https:\/\/www.weinbergcapital.com\/wp-content\/themes\/wcp\/assets\/img\/sprites.svg#link\"><\/use>\n                                <\/svg>\n                            <\/span>\n                            <em>Copy the link<\/em>\n                          <\/a>\n                        <\/li>\n                    <\/ul>\n                <\/div>\n            <\/div>\n                                  <\/div>\n                          <div class=\"media-meta font-light\"><\/div>\n                        <\/div>\n                                              <\/div>\n                      <!-- media -->\n\n\n\n\n              <\/div>\n<\/div>\n<!-- section -->\n            \n\n\n        <\/div>\n        <!-- block -->\n\n        <div class=\"section\">\n            <div class=\"container max-w-880 mx-auto\">\n                <div class=\"editor-text font-light\">\n        \n\n\n<p class=\"wp-block-paragraph\">It all began in 2023 with the investment in Juliette has a gun, through the WCP#3 LBO fund, alongside Cathay Capital. Founded in 2006 by Romano Ricci, the perfume brand is pursuing an ambitious trajectory: consolidating its position in key geographic markets (the United States, China, the Middle East) while accelerating its development in Latin America and Southeast Asia. In Europe, a partnership with L\u00e9na Situations, an influencer followed by several million subscribers, has significantly boosted its visibility among younger generations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2024, the WCP#4 LBO fund invested in Cosmogen with a clear thesis: accelerate its development through targeted build-up operations. In early May 2026, this strategy came to fruition with the acquisition of Asquan, Cosmogen&#8217;s first external growth transaction. The two companies have complementary profiles: Cosmogen, a European benchmark in patented technical applicators for major houses such as L&#8217;Or\u00e9al, Dior, and Clarins, and Asquan, with a strong presence in the United States among indie brands, and together now form Cosmogen &amp; Asquan Group, a mid-sized company with consolidated revenue of \u20ac50 million. This new group responds to a clear market logic: as major international clients consolidate, their strategic suppliers need to be able to operate at the same scale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"508\" src=\"https:\/\/www.weinbergcapital.com\/wp-content\/uploads\/2026\/07\/000_PhotoBFM-1024x508.jpg\" alt=\"\" class=\"wp-image-24618\" srcset=\"https:\/\/www.weinbergcapital.com\/wp-content\/uploads\/2026\/07\/000_PhotoBFM-1024x508.jpg 1024w, https:\/\/www.weinbergcapital.com\/wp-content\/uploads\/2026\/07\/000_PhotoBFM-300x149.jpg 300w, https:\/\/www.weinbergcapital.com\/wp-content\/uploads\/2026\/07\/000_PhotoBFM-768x381.jpg 768w, https:\/\/www.weinbergcapital.com\/wp-content\/uploads\/2026\/07\/000_PhotoBFM.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This rationale was outlined by Priscille Allais, guest of Laure Closier on the &#8220;Parole de patrons&#8221; segment of the Good Morning Business program on BFM Business. Watch the interview <a href=\"https:\/\/www.bfmtv.com\/economie\/replay-emissions\/la-carte-blanche\/video-paroles-de-patrons-priscille-allais-25-05_VN-202605250244.html\" target=\"_blank\" rel=\"noreferrer noopener\">HERE<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In early March, Weinberg Capital Partners announced, through its co-investment vehicle, its investment in Les Secrets de Loly, alongside Quadrivio and Three Hills Capital Partners. Founded in 2009 by Kelly Massol, the brand has established itself as the leading French reference for textured hair, a segment relevant to nearly two out of three women in France. This new partnership aims to support its international expansion, particularly in Southern Europe and the Middle East.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Beyond capital, Weinberg Capital Partners brings a genuine ecosystem to its beauty sector portfolio companies: in-depth industry knowledge, a well-established network of players, and a proven ability to support ambitious growth projects, whether international expansion, brand strategy, or build-up operations,&#8221; summarizes Paul Cordahi, Senior Director | LBO team, who leads the firm&#8217;s beauty vertical.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To find out more, read our press release &#8220;<a href=\"https:\/\/www.weinbergcapital.com\/en\/all-news\/cosmogen-acquires-asquan-and-creates-a-leader-in-premium-beauty-packaging\/\" data-type=\"link\" data-id=\"https:\/\/www.weinbergcapital.com\/actualites\/cosmogen-acquiert-asquan-et-cree-un-leader-du-packaging-premium-de-la-beaute\/\">Cosmogen acquires Asquan and creates a leader in premium beauty packaging<\/a>&#8220;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To find out more, read our press release &#8220;<a href=\"https:\/\/www.weinbergcapital.com\/en\/all-news\/les-secrets-de-loly-enters-a-new-growth-cycle-with-the-arrival-of-new-shareholders-including-weinberg-capital-partners\/\">Les Secrets de Loly enters a new growth cycle with the arrival of new shareholders including Weinberg Capital Partners<\/a>&#8220;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the first half of the year, Weinberg Capital Partners completed two new deals in the beauty sector: the capital investment in Les Secrets de Loly and the creation of Cosmogen &amp; Asquan Group, formed through Cosmogen&#8217;s acquisition of Asquan. These two major transactions are part of a strategy the firm has been pursuing in [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-24580","news","type-news","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/news\/24580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/comments?post=24580"}],"version-history":[{"count":8,"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/news\/24580\/revisions"}],"predecessor-version":[{"id":24689,"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/news\/24580\/revisions\/24689"}],"wp:attachment":[{"href":"https:\/\/www.weinbergcapital.com\/en\/wp-json\/wp\/v2\/media?parent=24580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}