Les Secrets de Loly, the French brand specializing in textured haircare, announces the completion of a majority LBO with Quadrivio Group taking a majority stake in the company.
The transaction results in the exit of Quilvest Capital Partners, which took a minority stake in 2022 to support the company\u2019s structuring and professionalization.
Founder Kelly Massol is significantly reinvesting and retains a substantial stake alongside the new majority shareholder. The management team, led by CEO Carlota Th\u00e9venot, remains in place and is participating in the transaction.
Quadrivio is joined in co-investment in this transaction by Weinberg Capital Partners and Three Hills Capital Partners.<\/p>\n\n\n\n
Founded in 2009, Les Secrets de Loly has established itself as the leading French brand for all textured hair types – from waves and curls to loose and tight coils – a structurally attractive market representing nearly two out of three women in France.
The company has delivered three consecutive years of double-digit growth. It benefits from a differentiated premium positioning, high-quality natural products, value-added distribution \u2014 including pharmacies, selective retailers and e-commerce \u2014 and a strong community-driven connection with its consumers.
Since Quilvest Capital Partners\u2019 investment in 2022, the company has strengthened its governance, structured its key functions (finance, supply chain, sales), and consolidated its leadership team, building a platform ready for its next phase of scale.<\/p>\n\n\n\n
With the entry of Quadrivio Group, Les Secrets de Loly opens a new strategic chapter focused on international expansion.
Following an initial development phase in Spain, the roadmap includes accelerated growth in Europe \u2014 particularly Southern Europe \u2014 and the Middle East. Quadrivio, a European investment fund with deep knowledge of international markets, will support the structuring of multi-market operations and the strengthening of local capabilities.
The objective is to sustain a long-term growth trajectory at European scale while consolidating the operational platform.<\/p>\n\n\n\n
Having taken a minority stake in 2022, Quilvest Capital Partners supported the company\u2019s organizational and operational structuring.<\/p>\n\n\n <\/div>\n <\/div>\n <\/div>\n\n
Founded by Kelly Massol in 2009, Les Secrets de Loly is a French brand specializing in textured haircare. Driven by an inclusive and performance-oriented vision, the brand develops natural and effective formulas tailored to the specific needs of wavy, curly and coily hair – from loose to tight coils. A category leader in France, Les Secrets de Loly is distributed across pharmacies, selective retail and online channels and is now accelerating its international expansion.<\/p>\n\n\n\n
Quadrivio Group is a private equity investment firm specializing in supporting high-growth brands. With offices in Luxembourg, Paris, Milan, London, New York and Hong Kong, the Group manages more than \u20ac2 billion in assets. The firm focuses on investments in lifestyle, industry, the silver economy and Artificial Intelligence in partnership with Microsoft. Leveraging strong sector and operational expertise, Quadrivio supports ambitious companies in their international expansion, organizational structuring and sustainable value creation, including Autry, Sessun, Twinset and Filippo de Laurentiis.<\/p>\n\n\n\n
Founded in 2005, Weinberg Capital Partners is an independent investment company historically active in buy-out capital, which expanded its field of intervention to real estate assets in 2008. In 2020, Weinberg Capital Partners added its capacity to invest in SMEs\/mid-caps with a minority strategy focused on sustainable development issues, which offers extra-financial support known as impact, to better prepare companies for environmental and societal challenges. In 2023, Weinberg Capital Partners created a new fund, Eir\u00e9n\u00e9, dedicated to the development of SMEs\/mid-caps in the security and defense sector. In 2024, the company continued its growth in private equity with the launch of a co-investment fund, WCP Co-Invest. In 2026, Weinberg Capital Partners announces the launch of its Private Wealth activity, dedicated to private clients. With \u20ac1.9 billion of assets under management, Weinberg Capital Partners is a significant player in the mid-market equity segment in France.<\/p>\n\n\n\n
Weinberg Capital Partners is a signatory of the PRI, a member of the International Climate Initiative and an active responsible investor. Three Hills is an investment firm managing approximately \u20ac3.3 billion in assets, providing tailored financing solutions across Europe and North America through three dedicated investment strategies covering flexible capital, preferred capital and debt in the mid-market segment. Three Hills has become a trusted partner for entrepreneurs seeking active support: its backing has enabled more than 60 add-on acquisitions and expansion into over 70 new geographic markets. Quilvest Capital Partners is an international investment platform active in private markets for more than 50 years. Quilvest currently manages over $7 billion in assets for family offices and international institutional investors across three strategies: (i) buyouts, (ii) funds and co-investments, and (iii) private debt. B\u00e9reng\u00e8re Beaujean
Weinberg Capital Partners supports T\u00e9l\u00e9maque<\/a>, an association for equal opportunities in education.
For more information\u00a0:<\/strong> weinbergcapital.com<\/a>.
Follow us on LinkedIn<\/a> and on Instagram<\/a>.<\/p>\n\n\n\nAbout Three Hills Capital Partners<\/h2>\n\n\n\n
With offices in London, Milan, Paris, New York, Madrid and Luxembourg, the firm relies on a team of 70 professionals. The transaction, led by the Paris office, was completed under Three Hills Impact, the firm\u2019s ESG-focused lower mid-market strategy.<\/p>\n\n\n\nAbout Quilvest Capital Partners<\/h2>\n\n\n\n
Its buyout team specializes in the lower middle market, investing in companies with a track record of profitable growth in high-potential sectors. The 20-person team, based in Paris and New York, deploys between \u20ac100 million and \u20ac150 million per year, primarily in France, Western Europe and the United States, through majority or controlling minority stakes, with equity tickets ranging from \u20ac20 million to \u20ac60 million and enterprise values between \u20ac50 million and \u20ac200 million.<\/p>\n\n\n <\/div>\n <\/div>\n <\/div>\n\n
Head of Communications
\r\nberengere.beaujean@weinbergcapital.com
\r\n+ 33 7 85 58 29 73
\r\nJuliette Arulanantham
\r\n+33 7 69 52 78 55
\r\njuliette.arulanantham@secretsdeloly.com
\r\nMaria Pompilo
\r\n+39 02 89093 758
\r\nm. pompilo@quadriviogroup.com<\/p> <\/div>\n