{"id":12266,"date":"2023-05-09T19:13:06","date_gmt":"2023-05-09T17:13:06","guid":{"rendered":"https:\/\/www.weinbergcapital.com\/?post_type=invests&p=12266"},"modified":"2026-02-06T15:30:41","modified_gmt":"2026-02-06T14:30:41","slug":"juliette-has-a-gun","status":"publish","type":"invests","link":"https:\/\/www.weinbergcapital.com\/en\/invest\/juliette-has-a-gun\/","title":{"rendered":"Juliette has a gun"},"content":{"rendered":"\n

Company overview<\/h2>\n\n\n\n

Juliette has a gun is a niche perfume brand created in 2006 by Romano Ricci and joined by Antina Ricci, the great-grandchildren of Nina Ricci. With its strong identity, “Juliette” targets the modern, elegant, and above all, free young woman who uses perfume as her weapon of seduction.<\/p>\n\n\n\n

The brand is particularly known for its best-selling perfume “Not a Perfume,” which is composed of only one ingredient. Juliette has a gun has enjoyed strong success in the United States, thanks to its partnership with Sephora, and in China.<\/p>\n\n\n\n

Our approach<\/h2>\n\n\n\n

“Juliette” will be able to rely on Weinberg Capital Partners’ ecosystem in the industry to support its very strong growth, particularly with regards to distribution challenges and building a brand platform.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n<\/div><\/div><\/div>\n
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\n Key<\/span>\n  <\/span>\n figures<\/span>\n <\/h2>\n
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\n
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\u20ac120m<\/div>\n
in retail sales value in 2022<\/div>\n
<\/div>\n <\/div>\n <\/div>\n
\n
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+50<\/div>\n
countries covered internationally<\/div>\n
<\/div>\n <\/div>\n <\/div>\n
\n
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+90%<\/div>\n
repurchase intention rate<\/div>\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n
\u20ac120m<\/div>\n
in retail sales value in 2022<\/div>\n
<\/div>\n <\/div>\n <\/div>\n
\n
\n
+50<\/div>\n
countries covered internationally<\/div>\n
<\/div>\n <\/div>\n <\/div>\n
\n
\n
+90%<\/div>\n
repurchase intention rate<\/div>\n
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<\/p>\n

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